The purpose of this thesis was to illuminate how festivals are building their brand. We aimed to investigate how festivals build their brand equity and how they use their web site as a brand-building tool. In order to understand the brand-building process within festivals, a case study was conducted based on interviews with three respondents from three different festivals. The study has shown that festivals are aware that the brand constitutes an important competitive advantage. They use both online and offline marketing tools in their brand building process.

The purpose of this paper is to examine how events can be successful and stay competitive.Festivals are a big part of the event world and it can be difficult to understand why certainfestivals are successful and others not. In this paper we have conducted a comparison betweentwo major festivals in Stockholm. Both of them reached success, but nevertheless one of themfailed, while the other one is still successful. With this comparison, it appeared that there aremany aspects that help a festival to reach success but also factors that can make a festival afailure. To conduct this study, a number of interviews have been carried through; these havelater been put in relation to different theories about festivals.

The purpose of this study is to analyze and understand how music festivals in Sweden are marketed today and the changes that will and may occur in the future. Music festivals are a common phenomenon in Sweden today and since most of them only are arranged once a year it gives the marketing of them a special character. Therefore I find it interesting to look at how the development of the Internet will change the marketing of music festivals. This study is based on a qualitative method where I have performed eight interviews with people who have given me their thoughts about this subject. The gathered material and my conclusions of this study are presented in chapter 4 and 5 and for further knowledge about this I recommend you to take a closer look at those chapters..

This essay will examine in which way festival tourism can affect the physical location of a festival and to operationalize this we implemented a case study of the music festival Storsjöyran. Storsjöyran is a Swedish music festival held annually in the city of Östersund and since the festival, with the accompanying festival week, attract up to 300 000 visitors annually, we wanted to see what impact the festival contributed to from a development perspective of the destination. The method for gathering data has consisted of both qualitative and quantitative approaches and the data was collected via interviews and questionnaires. We also presented various theories about festival tourism and destination development, as well as previous research on Urban festivals. The conclusion is that Storsjöyran contributes to a variety of factors which can help Östersund to a destination development and increased tourism.

This study is about the work around festivals and traditions that takes place in multicultural preschools. The purpose of this study is to describe and reflect upon the work around festivals and traditions in multicultural preschools from the view of five preschool teachers who are active in their profession.  The purpose is also to investigate which festivals and traditions that are given attention at preschool and for what reason according to the preschool teachers.The method of research chosen in this study is qualitative in the form of individual interviews with the intention of obtaining and interpreting the descriptions and reflections of the informants around the subject. The results will be analyzed from an intercultural perspective.The results show that all investigated preschools celebrate the traditional Swedish festivals Christmas, St. Lucia?s day, Easter and Midsummer, and that these festivals take up lots of space in terms of time and labor.

The purpose of this study is to examine what characterizes brand identity and positioning regarding festivals on the current Swedish festival market. In relation to our purpose we are also going to analyze how festival attendees relate to a festivals brand identity. Our research question is as follows:What characterizes festivals brand identity and positioning on the current Swedish festival market?This study has been written with a qualitative research method and an inductive approach. Our empirical foundation is built on a rich content based on personal interviews.

The purpose of the study is to analyse the representations of Jewish festivals and how they affect the teaching in three textbooks for Religious Education 1 in Secondary Upper Education. The textbooks are Religion och livet (2007) written by Börge Ring, Religionskunskap för gymnasiet (2009) written by Lars-Göran Alm and Religion 1 för gymnasiet (2012) written by Lennart Göth, Katarina Lycken Rüter and Veronica Wirström. The basis for the study is the phenomenological perspective as described by Émile Durkheim and in particular Carl-Henrik Grenholm and Karl-Johan Illman. It tells that religion cannot purely be understood as a religious belief without its rituals. This phenomenological perspective on religion both the curriculum and syllabus encourages.

Bachelor Thesis Music & Event Management School of Economics at Linneaus University of Kalmar, Economics, 2FE40E, Spring 2013 Author: Johan Hagelberg, Sofia Prins & Oskar Sjögren Supervisor: Petter Boye Examinator: Thomas Karlsson Titel: Det svåraste som finns är att tänka i nya banor - En studie kring personalhantering och effektivisering av arbetet på svenska musikfestivaler.Purpose: The purpose of this study is to investigate how different music festivals in Sweden can work to increase the efficiency by managing the workforce and internal knowledge.Method: The study was based on a qualitativ method with an abductive approach. The majority of the data comes from qualitativ interviews with persons in the industry.Conclusion: The music festivals in Sweden are acting under a constant economic pressure which leads to an experienced need for a larger workforce - mosty non-profit. The result of this study shows that the larger workforces are both unmotivated and decreases the effeciency of the work. The study aims to highlight the diffrenses between non-profit and commersial festivals and the way they work with human resource management and personal in different levels of the organization..

Uppsats för avläggande av filosofie kandidatexamen i Kulturvård, Landskapsvårdens hantverk, 15 hp, 2012.

In this undergraduate thesis you will venture on a journey through the land of democratic values and urban planning. My research question is stated as: whether or not urban planning can show effects on democratic values and whether or not the municipalities in Sweden takes these possible effects into account when planning their city centres. You will in my theory part of this thesis be able to read about different views on urban planning and on democracy. Famous authors like Robert D. Putnam and Richard Florida will be examined as well as other theorists on democracy and urban planning.

Lately, more and more music festivals have emerged in Sweden. People?s desire and need to visit these events only seems to increase. Cultural tourism and music tourism has developed into a significant and important part of the experience industry and it employs more and more people within the tourism industry. The purpose of this paper is to investigate which effects this can have on the local community.

Sverige är ett föregångsland när det gäller miljöarbetet men har inte tillhört de ledande länderna på vindkraftsområdet. Vindkraftsproduktionen i den urbana miljön är sällsynt på den svenska marknaden. Uppsatsens syfte är att undersöka vad som menas med urban vindkraft, belysa vilka problem och hinder finns för vidare utveckling och berätta om framtidsplanerna för urban vindkraft i Malmö. Vidare försöker jag även redogöra för vilken påverkan urban vindkraft har på vårt samhälle. Uppsatsen grundar sig på analys av artiklar som behandlar urban vindkraft, studier av rapporter samt intervjuer med ansvariga för dem olika projektet som pågår i Malmö idag.

Back and forth is a study on wayshowing at events focusing on the Siesta festivalin Hässleholm. For several years the interest in festivals has increased, whichhas contribute to expansion among festivals. The Siesta festival in Hässleholm istoday one of the major festivals in Sweden, attracting 10 000 visitors each year.The festival?s strong expansion has contributed to disorientation in the festivalarea, because it has never been constant from year to year. A side effect of this isthat the orientation is a constant problem.Therefore this study aims to investigate how a clearer route guidance systems onthe Siesta Festival can be designed based on existing designprinciples onguidance and orientation and how the information can be accessable towheelchair users and those with some kind of colourblindness?Surveys among festival visitors and interviews with the festival organizers for thefestival showed which navigation strategies that are most used on festivals.

Urban Exploration går ut på att utforska övergivna platser. Uppsatsens syfte är att beskriva fenomenet och att diskutera det utifrån ett kulturarvs- och ungdomskulturperspektiv. För att kunna göra detta argumenterar jag, med utgångspunkt i litteraturstudier, för att Urban Exploration bör ses som ett uttryck för senmodernitet, med de särskilda förutsättningar för identitetsskapande och världsuppfattning som det innebär för individen. Som källmaterial har det Urban Exploration-utövarna själva skriver om sin verksamhet på olika Internetsidor använts. Min slutsats är att individen genom att fylla platsen med subjektiv mening skapar dels ett kulturarv, dels sig själv som ett politiskt och historiskt subjekt..

Title: Festivalernas Intåg ? Korröfestivalen- en bordunstämmas resa genom festivaliseringenThe Korrö festival- The establishment of a Swedish Folk Music Festival.This thesis describes how folk music festivals have been escalating during the past few and how they have influenced Swedish folk music. To reach my results I have been studying one festival in particular which is the Korrö Folk Music Festival. This event started in the mid-eighties as a small happening that attracted almost exclusively musicians that were a part of the bordooon movement. The bordoon movement gathered a couple of days in the summer at what they called the ?Korrö bordunstämma? to build instruments and play folk music.